![]() Video views are no different certainly, zero views of our video is something we should correct, but our measurement must not stop there. ![]() As Katie Delahayne Paine said, HITS is an acronym: how idiots track success. The old way of measuring video success was simple, if ineffective: how many views did our video receive? This harkens back to the old days of web analytics, when we all tracked hits. It can also be challenging to measure and understand when our video is contributing to meaningful results? Let’s look at the video communications funnel today. And they should be applying the medium to a number of communications needs – from CEO memos, to internal employee comms, to product launches and upgrades, to case studies and general thought leadership.įor those brands who are investing in video communications, most know the importance of measuring its impact – especially as it’s typically a resource-heavy content asset (with shooting, scripting, editing, design, possible voiceover). Communications, marketing and creative professionals today should be thinking short and vertical when it comes to video. ![]() ![]() Video is one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. ![]()
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